Buffer is an online social media management software for growing businesses.
It offers its users the possibility of managing accounts on social media, by allowing, among other things, the scheduling of publications on Twitter, Facebook, Instagram and Linkedin.
It also offers analysis features to identify your best and your worst stocks.
Whether you are in charge of managing your social networks for your business or acting as community managers for another, Buffer is designed to make your life easier.
A word about social networks and the associated constraints
Social networks are very powerful and allow companies around the world to gain visibility on the web.
Social media bringInternet users together and offer direct and frank contact between users, their importance is such that it is hardly possible to do without it to develop your business online and offline.
Managing social accounts on different networks takes time and the demands of users are increasingly important; There is no question of producing low-quality or outdated content.
It is now necessary to put in significant resources to ensure a quality presence.
The publication frequency must be regular and the big brands have almost all hired resources for their management: community managers and other community managers are becoming major marketing assets.
The success of social networks is explained by their popularity and an important consideration in the organic search results of search engines like Google, producing content on the networks is therefore a means of ensuring an e-reputation and a presence. on the Web.
With the growing success of social networks, the giants Facebook, Twitter, Instagram, have developed advertising tools for professionals and management tools on each of their social networks, these tools provide relevant information and statistics on the publication performance, engagement, trends.
Where Buffer brings real added value is in its ability to bring these tools together and centralize them for management that promises to be easier and more efficient.
The multiplicity of management tools on each platform can prove to be time consuming and complex, Buffer’s promise is to make these tasks simple and more comprehensive in one place.
The publication with buffer: PUBLISH
With buffer, you group your publication tasks in one place and you are able to program all of your content on the tool.
The publication buffer function does not stop with an automation of the publication, but allows its users to be able to write their articles and coordinate their activities with a team.
The management of marketing campaigns on the networks can therefore be done as a team directly from Buffer and without having to juggle between the different platforms constantly.
It is sometimes difficult, if not impossible, to always be present in the right place and at the right time, buffer allows you to create a predefined editorial calendar for each social account, once you have programmed you just have to wait for the ideal moment that you have selected to see your message appear on the networks.
Forget about single messages across all networks, with buffer you can customize your messages for each social network and get an overview at a glance of all the content you want to share.
The importance of social media is so important in today’s world that it is inconceivable for businesses to leave the task of publishing and creating to one person.
On this principle, buffer offers collaboration functions for the management of different social networks.
Teamwork is often a guarantee of the success of a social strategy, writing quality content is not the same job as promoting it on the networks or optimizing the best time for its publication in function of other marketing strategy implemented by the company.