May 30, 2023


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Social Media

The definition of a social media is a communication and sharing network that not only allows you to keep in touch with specific people but also to create new relationships. They offer a multitude of possibilities such as the publication or sharing of articles, photos, videos, surveys, etc.

The mode of communication on these platforms can be carried out on public or private pages but also in a group or private message. In general, membership and use of these interfaces are free of charge. All you have to do is connect to the requested social media and create an account if necessary.

Social media can be used for personal or professional use, depending on your goals. Their popularity has grown particularly among young people but has steadily grown to spread to all generations, regardless of age or gender. There are major social media such as Facebook, Twitter or Instagram which are intended mainly for the general public.

Other social media such as Linkedin or Viadeo are also platforms dedicated to professional use. Their success with the general public as well as professionals makes them marketing and advertising media in their own right. The publication of new events, the promotion of new products and services, the proposal of services and many other uses are quite common on these social media.

The definition of a website

The definition of a website is a set of web pages linked together by internal links, viewable from a web browser. In general, all the pages of a website are accessible at the same address, under the same domain name. A website contains different types of content (text and multimedia), and is hosted on a web server.

The Web server, for its part, is accessible through an Internet or intranet network, through a Web browser such as Firefox, Internet Explorer, Chrome, Safari, Opera, etc. Each web page that constitutes a website is a set of HTML documents structured and stored on the web server.

The web page is mainly composed of texts, but also of images, videos, animations, or links directing to other websites. Depending on the purpose of a website owner, there are a number of types of websites, including e-commerce sites, showcase sites, portal sites, institutional sites, community sites, personal sites, blogs, among many others.

There are currently a large number of web designers, called Webmasters or Webdesigners. Nowadays, the Internet and its websites have integrated the daily life of the world’s population, serving as a means of communication, entertainment, desire for knowledge, sharing…

A website can be used by a professional to publicize his activities or his skills, but also to increase sales. In addition, websites are also very effective tools for developing the notoriety and reputation of a brand on the Web.


The definition of Marketing Funnel or sales funnel

The definition of middle of the funnel is a tool intended to lead customers towards a passage (funnel) with 3 ends: the top (top), the middle (middle) and the base (bottom). In order to direct potential customers or prospects to conclude a sale among the offers proposed by a company, the latter sets up a support and marketing monitoring system called “sales funnel” or “funnel”.

After entering the upper end of the funnel (“top of the funnel”), the customer arrives at the “middle of the funnel” which represents the middle of the sales funnel. This part brings together potential customers who have already shown their confidence in the company by buying an intermediate, mid-range offer.

However, the risks of losing this category of customers are high. Therefore, they should be encouraged to commit to the “bottom of the funnel” where flagship products or high-end services are offered. It’s halfway through the sales funnel that prospects can be split into groups based on their first intermediate purchases, needs, and behaviors.

They can be offered different products or programs at various intermediate levels, in exchange for information such as their contact details.


The definition of the Long-Tail

The definition of the Long-Tail Keyword is a concept that was launched in 2004 by Chris Anderson, following the observation of online sales.

His observation demonstrated that the least known products are sold in small proportions on e-commerce sites, but their turnover greatly exceeds that of the best-selling items! From an SEO perspective, this implies that low-value keywords sell more than products offered with high-performing keywords

. In other words, investing in high-potential keywords is no more profitable than using secondary keywords and phrases, in other words, Long Tail Keywords. The long tail or “long tail keyword” is composed of a “long tail head” and a “long tail tail”. The long tail lead contains a small number of generic keywords, and will drive 20% of the traffic.

It will include very competitive keywords and expressions, concerning the field of activity of the company. The tail of the long tail, on the other hand, will contain less important, very specific and uncompetitive keywords and phrases.

No matter how small, the long tail keywords are going to drive 80% of the traffic. The optimization of long tail keywords will involve the study of the lexical field of the main keywords, in order to offer search engines very rich semantic content, but above all of good quality.




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